Three Barbie dolls are sold every second, making Barbie the #1 fashion doll of all time and Mattel the #1 toy manufacturer in the world. With 98% of the brand awareness for girls between 3-7, the typical American girl owns 10 Barbie dolls. But with extensive licensing, the Barbie brand stretches far beyond the actual doll.

About the Line:
Barbie Eyewear is one of the top selling kids eyewear brands in the United States and around the world. The collection includes both metal and plastic frames, incorporating quality materials and fun colors. Each style is designed with particular consideration to the tastes of young girls…and their parents.